Amanda Higgins is vice president, Communications for the Kaiser Permanente Northern California region. As the area’s largest nonprofit integrated health care system, Kaiser Permanente provides care for more than 4.5 million members through its 21 hospitals and 257 medical offices in Northern California.
She leads communications strategy, reputation management, executive communications, media relations, internal communications, issues management, and creative services for the region. Higgins serves as a strategic advisor to senior leaders and helps shape initiatives that build trust, protect reputation, strengthen employee engagement, and advance organizational priorities.
During her 18-year tenure with Kaiser Permanente, Higgins has held leadership positions spanning regional communications, enterprise reputation management, and technology communications. Prior to her current role, she served in a leadership role in issues and reputation management for the organization, advising executive and operational leaders on high-profile business, policy, and reputational matters. She joined Kaiser Permanente in 2008 to lead communications for its 6,000-member information technology organization.
Before Kaiser Permanente, Higgins held communications, public relations, and brand leadership roles with The Walt Disney Company, Infoseek, OmniSky, Logitech, and Magellan GPS. Across her career, she has led communications for organizational transformation, mergers and acquisitions, consumer product launches, investor relations, and brand-building initiatives.
Higgins completed Kaiser Permanente’s Executive Leadership Program at Harvard Business School and has been active in several professional organizations, including the Public Relations Society of America, the International Association of Business Communicators, and the Issue Management Council.